What's a lead actually worth?

Before you spend a dollar on ads, know what one hand-raiser is worth to your business. Five sliders, no jargon, one number. Built on the same maths we use in every THNDR proposal.

Average sale value What one transaction is worth — a membership month, an appointment, a job.

Purchases per customer, per year A monthly membership = 12. A weekly visit ≈ 50. A once-a-year job = 1.

Years a typical customer stays Be realistic — loyal regulars and one-visit wonders average out.

Lead-to-customer close rate Out of 10 enquiries, how many become customers?

Leads landing in your inbox, per month Be honest — this is the number we exist to change.

What's a lead actually worth?

Let’s make
it happen.

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